Online Marketing
Did you notice that Online Marketing is listed first? There is a reason for that: Online Marketing is the most cost effective ROI ever know in the history of capitalism! END OF STORY!
Depends on your industry, but Google is king. Go viral; create company pages on YouTube, MySpace, Facebook, BLOGS, forums and directories. Write a good profile of your company and be sure that you google your companies name and see who has you listed. If yours is an existing business, you will likely see that yellow pages and other directory sites already have you listed. You will want to have your profile ready so you can copy and past data to correct any mistakes they may have, and to enhance your web presence.
Be patient. We are all so used to instant email and web pages that load in 1-2 seconds that we have become a 2-second society focused on instant gratification. However, Search Engines are more like a garden. You have to be patient and give them time to grow.
- Writing your content = tilling your soil
- Choosing and planting your keywords = plant your seeds
- Creating and submitting a sitemap = watering
- Paid advertising of AdWords or banner ads = fertilizing
