Offline Marketing

Industries vary, so whether or not you advertise in traditional (offline) mediums depends on your industry.  If you serve a regional area, chances are, traditional mediums should work for you.  If you serve a statewide, national or global market, put your emphasis in online advertising.  Regardless of your offline marketing budget or strategy, be sure to incorporate online methods of tracking your offline marketing success.

All offline media charges by the amount of space you use (print) or the length of time given to your ad (radio and TV).  That being said, your URL is the most important piece of information you can give.  Offline marketing should have one goal: get people to your website.  The Internet is the only advertising on the planet where you could theoretically build a 250,000 page website and host it for less than $100 per year.  There is no limit to what you can put on your website, so your primary objective in all offline marketing should be to get people to visit your website where they can get everything they need.

Regardless of how or where you advertise, you will be able to track your marketing success and/or failure using the methods on the next page.